ASSESSING THE IMPACT OF DIGITAL TECHNOLOGIES ON THE EFFICIENCY OF TOURISM SERVICES IN UZBEKISTAN
Keywords:
Digital technologies, tourism services, service efficiency, digital transformation, tourism economics, digital public services, tourism managementAbstract
This article assesses the impact of digital technologies on the efficiency of tourism services in Uzbekistan within the framework of tourism economics and digital transformation. The study examines how the adoption of digital solutions contributes to improving operational, managerial, and institutional efficiency in the tourism sector. Using a qualitative and analytical research approach, the article analyzes secondary data from international organizations, national tourism strategies, and scholarly literature to identify key efficiency-enhancing mechanisms of digital technologies. The findings indicate that digital tools such as electronic public services, online booking systems, and integrated digital platforms significantly reduce transaction costs, optimize service processes, and improve coordination between public and private stakeholders. At the same time, the study reveals structural challenges related to digital infrastructure and human capital that limit the full realization of efficiency gains. The research contributes to the theoretical understanding of tourism service efficiency by positioning digital technologies as a core determinant of service performance rather than a supplementary factor. The results provide practical insights for policymakers and tourism practitioners seeking to enhance tourism service efficiency through digital transformation in Uzbekistan
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