INGLIZ TILIDAGI IJTIMOIY REKLAMALARNING STILISTIK XUSUSIYATLARI VA KOMMUNIKATIV SAMARADORLIGI
Keywords:
ijtimoiy reklama, stilistik vositalar, metafora, giperbola, kinoya, personifikatsiya, kommunikativ samaradorlikAbstract
Mazkur maqolada ingliz tilidagi ijtimoiy reklamalarning stilistik xususiyatlari va ularning kommunikativ samaradorligi lingvistik nuqtayi nazardan tahlil qilinadi. Tadqiqot ijtimoiy reklama diskursida qo‘llaniladigan ekspressiv vositalar va stilistik usullarning auditoriya ongiga ta’sir ko‘rsatish mexanizmlarini aniqlashga qaratilgan. Maqolada metafora, personifikatsiya, giperbola, o‘xshatish kabi badiiy vositalarning kognitiv, pragmatik va ishontiruvchi funksiyalari real reklama matnlari misolida yoritiladi. Shuningdek, leksik ixchamlik va sintaktik soddalikning ijtimoiy reklama xabarining aniqligi va esda qolarli bo‘lishiga qo‘shgan hissasi asoslab beriladi. Tahlil natijalari stilistik vositalar ijtimoiy reklamalarda nafaqat estetik bezak, balki jamoatchilik qarashlarini shakllantiruvchi samarali kommunikativ vosita ekanligini ko‘rsatadi. Mazkur tadqiqot xulosalari ijtimoiy reklama matnlarini yaratish va ularni lingvistik jihatdan tahlil qilishda muhim ilmiy-amaliy ahamiyatga ega.
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