ZAMONAVIY MEDIADIZAYN PLAKATLARIDA QR-KODLARDAN FOYDALANISHNING ROLI VA SAMARADORLIGI
Keywords:
mediadizayn, plakat, QR-kod, vizual kommunikatsiya, foydalanuvchi tajribasiAbstract
Mazkur tezislarda zamonaviy mediadizayn plakatlarida QR-kodlardan foydalanishning roli va samaradorligi vizual kommunikatsiyalarni raqamlashtirish sharoitida tahlil qilinadi. Tadqiqotda plakatning an’anaviy bosma axborot tashuvchisidan jismoniy va raqamli makonlarni birlashtiruvchi gibrid media vositasiga aylanish jarayoni yoritiladi. QR-kodlarning mediavositachi sifatidagi funksiyalari, ularning vizual-kompozitsion integratsiyasi, foydalanuvchi tajribasi hamda auditoriya jalb etilishiga ta’sir etuvchi omillar ko‘rib chiqiladi. QR-kodlardan foydalanish samaradorligi ularning mavjudligi bilan emas, balki konseptual, vizual va funksional jihatdan puxta loyihalanishi bilan belgilanadi. Tadqiqot natijalari mediadizayn amaliyotida qo‘llanishi mumkin.
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