MEDIA DIZAYN JARAYONLARIDA GENERATIV AI INTEGRATSIYASI VA SAMARADORLIGI: TEXNOLOGIK TRANSFORMATSIYA VA SOHA ISTIQBOLLARI
Keywords:
Generativ AI, media dizayn, operatsion samaradorlik, raqamli transformatsiya, O‘zbekiston strategiyasi, kreativ iqtisodiyot, vizualizatsiya, prompnt-injiniring, iqtisodiy o‘sish, Adobe Firefly, sun’iy intellekt integratsiyasi.Abstract
Tadqiqot media dizayn sanoatida Generativ AI (GenAI) texnologiyalarining integratsiyalashuvi va ularning ish samaradorligiga ta’sirini o‘rganadi. Asosiy e’tibor dizayn jarayonining konseptualizatsiyadan tortib to yakuniy ishlab chiqarishgacha bo‘lgan bosqichlarida inson va AI hamkorligiga qaratilgan . Tahlillar shuni ko‘rsatadiki, GenAI vositalari ish unumdorligini sezilarli darajada oshirib, dizayn vazifalarini bajarish vaqtini 20% gacha tejash va operatsion kechikishlarni 29% ga qisqartirish imkonini beradi . Tadqiqotda Adobe Firefly, Runway va Luma kabi yetakchi platformalarning professional ish oqimlaridagi o‘rni, shuningdek, giper-shaxsiylashtirilgan reklama kompaniyalarining iqtisodiy natijalari ko‘rib chiqilgan.
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