KRAUDSORSING RAQAMLI MEDIADA KONTENT YARATISHNING TRANSFORMATSION OMILI SIFATIDA
Keywords:
kraudsorsing; raqamli media; onlayn nashrlar; kontent ishlab chiqarish; auditoriya ishtiroki.Abstract
Mazkur maqolada kraudsorsing raqamli mediada, xususan, onlayn nashrlar faoliyatida kontent yaratish jarayonining transformatsion omili sifatida ilmiy-nazariy jihatdan tahlil qilinadi. Tadqiqotda kraudsorsing tushunchasining shakllanishi, uning jurnalistika sohasiga kirib kelish bosqichlari hamda zamonaviy raqamli media sharoitida tutgan o‘rni yoritiladi. Xorijiy tadqiqotchilar tomonidan ilgari surilgan crowdsourcing, crowd wisdom, crowd creation va crowdsourced journalism konsepsiyalari qiyosiy tahlil asosida o‘rganildi. Maqolada raqamli platformalar rivoji natijasida auditoriyaning passiv iste’molchidan faol kontent yaratuvchi subyektga aylanish jarayoni ko‘rsatib beriladi. Tadqiqot natijalari shuni ko‘rsatadiki, kraudsorsing jurnalistik kontent yaratishda tahririyat va auditoriya o‘rtasidagi munosabatlarni tubdan o‘zgartirib, media tizimining demokratlashuvi va ochiqligini ta’minlovchi muhim mexanizmga aylanmoqda. Ushbu yondashuv onlayn nashrlarda kontent xilma-xilligini oshirish, tezkorlikni ta’minlash hamda ijtimoiy ahamiyatga ega masalalarni yoritishda yangi imkoniyatlar yaratadi.
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