RAQAMLI TURIZM TEXNOLOGIYALARI VA ULARNING IQTISODIY SAMARADORLIKKA TA’SIRI
Keywords:
Digital tourism, digital technologies, economic efficiency, online booking systems, mobile applications, virtual reality (VR), augmented reality (AR), digital marketing, tourism industry, innovative services, tourist flow, e-tourism.Abstract
This article examines the rapid development of digital tourism technologies and their impact on the economic efficiency of the tourism industry. The scientific analysis of the integration of digital platforms, online booking systems, mobile applications, virtual and augmented reality (VR/AR) technologies, and digital marketing tools into the tourism sector has led to improved service quality, reduced costs, and increased tourist arrivals. It also highlights the reforms being carried out in Uzbekistan to develop digital tourism and their impact on regional economic activity and competitiveness. The research results show that the effective implementation of digital technologies is an important factor in the sustainable development of the tourism industry and improving economic performance.
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